About - Carlos de Toro

I am a Type Designer, Art Director and Visual Designer from Logroño, Spain. I graduated from Type and Media Master at KABK (Royal Academy of Arts The Hague, Netherlands) in 2018.

My career has given me experience across various fields, including branding, editorial design, and typography. From working on newspaper layouts to projects at advertising agencies and design studios, I’ve developed a versatile skill set that combines creativity with functionality.

Currently, I am working as a Font Developer in the Type Design studio Dalton Maag where I lead projects, draw letters in different scripts and make them work. We create custom tailored fonts for a wide range of companies which has given me the change to work for clients like Netflix, Magic Leap, Amazon, Google among others. As well in our company font library in fonts like Aktiv Grotesk, Objektiv or my latest released font Marble Arch.
Beyond typography, as a Designer I’m passionate about UX research, UI design, and product creation, focusing on how design can solve real user problems while delivering a strong brand identity. I enjoy balancing usability with expressive design, ensuring every project has a clear personality and purpose.

With over nine years of industry experience, I've worked at small studios and creative agencies specializing in digital, print, marketing, online services, and type design. 💻

Throughout my career, I’ve contributed to a wide range of projects, from branding and advertising to product, editorial, and type design. I’ve handled everything from conceptual development to execution, solving complex problems and creating new products for both small clients and large international corporations. I’ve also had the opportunity to manage projects and lead teams. 🌍✨

I am a reliable problem-solver who aspires to create visual solutions with insight, empathy, and imagination, always keeping the user in mind. My international education and experience allow me to multitask across different disciplines seamlessly. 🌐

I have a strong interest in accessibility and user research, ensuring that the solutions I design are inclusive and user-friendly. I love experimenting with new techniques and technologies, often drawing inspiration from creative and historic design cultures, influenced by my type design experience. I have a keen curiosity for the latest trends and am eager to learn about social interactions, communication, technology, and new ways of expression. 🚀🎨

I adapt easily to new environments and am a responsible, organized individual who enjoys documentation as much as managing projects, people, and resources. 📋👥

Work

2019-20??
Dalton Maag – London
Font Developer

2014-2017
Bullit Comunicación – Logroño (ES)
Art Director and Graphic Designer

2013
Estudio MM – Barcelona
Graphic Designer

2012
Vocento – Logroño (ES)
Editorial Designer

2012
Würth – Logroño (ES)
Graphic and Visual Designer

Education

2018-2019
Type and Media – KABK, The Hague
An amazing one year in a type design wintercamp in The Netherlands

2013
Máster en Tipografía Avanzada
EINA, Barcelona
A year in sunny Barcelona learning type and editoral design

2008-2012
Graphic Design Bachelor
ESDIR, Logroño (ES)

Links and mess

Instagram
Linkedin
Twitter
Studio Newsletter
Threads
Mastodon
Breaking Fonts